There’s an overarching operational directive in the business world – enhanced efficiency through digitisation and the automation of as many processes as possible. And this is no novel state. In fact, our way of working has been building to this, for some time. The hyper-awareness of it, though, and the increased frequency of businesses adopting the optimisation of every part of the organisational structure through digitisation, has definitely been prioritised in the wake of the last few years. And we know why. But it’s definitely here to stay – even as things get back to normal, somewhat. Why? Because it’s just better business.
We’ve spoken at length about the power of data in today’s hyper-connected, automated world. And that’s in all facets of it – from how we communicate, to how we shop – because data provides irrefutable information in the form of hard numbers, to us as consumers, to the businesses we own, and to the commercial entities with whom we interact. It’s all-permeating, with infinite value – value it commands because of the rich, instantaneous information it can give us, when we need it.
To a business, data is as valuable as, say, the commodity of water is to us as human beings. Data is a nourishing force for an enterprise, because it tells the business story – it reveals the vital secrets in a market and keeps the business alive by illuminating paths to the decisions that will take said organisation to better, more lucrative monthly outcomes.
Modern businesses are enjoying an automated state like never before. We’re spoiled for choice when it comes to systems that help us operate – enterprise resource planners (ERP), tools and a myriad of IT programmes that take the grunt work out of most of the mundane – but vital – tasks in the day-to-day running of a business. But, like with every good thing, there needs to be a balance struck when it comes to deploying these systems, in general, business-wide.
Markets the world over right now, have to be dynamic. They’re hubs of commerce feeding a society that’s hyperconnected, ready to buy now, and always with the expectation of quick turnarounds, smooth business journeys, and outstanding quality of service and product. It stands to reason, then, that the businesses that make up these markets need to be just as agile, adaptable and responsive in every departmental structure making up their processes and operations.